1) pertaining to, devoted to, or characterized by a friendly companionship or relations.
Since the beggining of his blog, Gevlon has called bad players Socials. Being social has nothing to do with having a shitty dps rotation or not knowing how to make gold. WoW is a social game. Everyone in the game is social to an extent as they are interacting with the virtual society. I know there are a few true solo players out there, but socializing is just about unavoidable in an MMO.
Ensidia is social. They are a guild. Guilds are social by nature if they are a casual leveling guild or a hard core raiding guild. Without social interaction, there would be no raids. There would be no PvP. There would be no WoW. Using the auction house is a social activity as well. You are selling goods that benefit other people. If you were truly antisocial, you would just vendor everything.
He may preach on and on about how socials are M&S, but he is a social himself. He writes a blof FFS. How much more social can you get. He responds to his commenters. Once again social. Does that mean he is a bad player? No. I think it means that either
a) His grasp on English worse than I thought, or
b) He is a hypocrite.
His newest "project" is about raiding in all blues and proving that it can be done. It is a social project. He is a guild leader....a social position in a social organization, organizing social activities. Sure, he tries to be anti-social about certain aspects, but you could see his disappointment when he did not have enough people show up to do his first blue raid. Social. Social. Social.
I am the first to admit that I am a social player. It is the main reason I play WoW. To play with other people I enjoy hanging around with. Without being social, I may as well go play Final Fantasy 7 or something. I love the inside jokes with my small group of friends. For example, one of my friends thinks I have a porn voice. When in vent, I usually enter the channel by saying "Did someone order a large sausage pizza?" It always gets a laugh.....and it is social.
Being a dick is just as social as being a nice person. You are still socializing, just in a negative way.
There is not reason to lump social players in with bad players, because if that were the case we would all be "bad".
Talking to people does not make you gem for leave all of your gear unenchanted or ungemmed.
Being social does not make you equip spellpower gear as a Deathknight
Being friendly towards people does not make you melee as a Boomkin.
Being social is being social. Being bad is being bad. The people who do not realize that are idiots, or lemmings swinging from Gevlons greasy sack.